Helping one of Greece’s biggest brands take their philosophy of ‘A good life, shared’ global
Despite being a famous and much-loved brand in Greece, DODONI was more of a niche product in the other 50 countries it sold in. Greek food and the Greek way of life, however, are loved the world over. We needed to export this mindset along with all their wonderful products. Working with the strategic platform of ‘Good life, shared’, we developed a creative world which was a direct expression of the statement. One which moved away from the clichéd mosaic tiles and illustrations of Greek gods, and focused on the Greek warmth of hospitality, the spirit of ‘filoxenia’, dining as a social experience, and sharing.
A way of life that is about sharing simple, indulgent experiences with those we care about. This window into one of the best parts of Greek life formed the backbone of the new global positioning and brand guidelines, global campaign, website, packaging and social media.
The global digital campaign takes a series of perfect sharing moments and turns them into pearls of Greek quasi-wisdom.
The new website acts as a shop window of what makes a ‘good life, shared’, as well as offering information about the full product range and recipes that bring the everyday to life.
We developed a bank of brand photography for markets to use locally across platforms.
The team
Agency: Boldspace
Executive creative director: Mike Beukes
Art director: Yuko Kondo
Creative director: Matt Weston | Ndrew Poon
Creatives: Matt Weston | Elliot Payne | Sophie Webster
Designers: Nancy Giordano | Dan Kearney | Martina Consoli
Copywriter: Laura Garmerson
Client service: Jillian Sypkes
Agency producer: Tom Franz
Strategy director: Adam Larter
Production company: The Big Sky
Director: Ben Wylson
Producer: Rory Ford
DP: Jack Wylson
Year: 2023