Abstract image of flowing, wispy, semi-transparent light blue and white lines on a black background.
Abstract image of flowing blue and white light trails against a black background.

I’ve spent my career helping brands earn attention, build meaning, and create ideas with gravity that endure beyond the campaign cycle.

A man with short dark hair and a beard wearing a dark blue shirt, sitting in front of a gray backdrop.
Portrait of a man with short dark hair and beard, wearing a dark blue button-up shirt, standing against a gray backdrop.

I’m a Creative Director with over 20 years’ experience building agencies, reviving brands, and shaping award-winning work across global markets. I’ve led creative departments of all sizes, developed brand strategy, directed film, and produced campaigns for drinks, travel, financial services, and technology brands.

My approach blends clear strategy with powerful storytelling and AI-augmented craft. I believe brands earn their place not by shouting louder, but by creating ideas with gravity — ideas that attract attention, carry cultural weight, and endure beyond the campaign cycle.

I also help teams navigate and integrate AI transformation, finding practical, ethical, and creative ways for technology to empower people rather than replace them. From new creative systems to redefined workflows, I build collaborative processes where human intuition and machine intelligence work in harmony.

I work with ambitious businesses, founders, and teams who want more than noise. Whether inside an agency, embedded with an in-house team, or partnering with a challenger brand, I bring senior creative leadership, proven experience, and the ability to push work further with the latest tools and thinking.

My approach

Cultural Intelligence

I connect brands to what matters now — ideas that feel timely, relevant, and have the ability to build gravity.

Strategy x Emotion

Every idea begins with clarity of purpose and ends with something that moves people.

Distinctive Systems

Creative platforms designed to endure beyond single campaigns, building memory and long-term value.

Newsworthy Ideas

I design ideas that attract attention, not interrupt it. Work that earns its way into people’s lives.

AI-enhanced Craft

I use the latest tools to explore faster, visualise sharper, and push ideas further without losing human intuition.

Ways of working

  • I help brand teams raise their game; delivering stronger work while building capability and confidence from within. I blend creative leadership with practical AI integration to make teams faster, sharper, and better aligned.

    What I support:

    • Campaign concepting and creative direction, as well as hand-on creative development

    • Brand platform development

    • AI-powered ideation and visualisation tools across generative and agentic platforms

    • Team training and mentoring

    • Integrating AI tools into the creative workflow

  • I support agencies with senior creative firepower when it matters most, from pitches to production, blending leadership, hands-on craft, and AI-enhanced tools to expand ideas and sharpen delivery.

    What I support:

    • Creative leadership and hands-on creation across campaigns and platforms

    • Fast, high-quality conceptual idea generation

    • Work execution across copy and art direction

    • Creative reviews, sharpening and craft

    • AI-powered ideation and visualisation tools across generative and agentic platforms

  • I help ambitious businesses define who they are and build the ideas that set them apart — blending creative clarity with AI-enabled efficiency to help them punch above their weight.

    What I support:

    • Brand positioning and story development

    • Visual and verbal identity direction

    • Campaign concepting and execution

    • Content and communications strategy

    • Creative workshops for founders and leadership teams

Collaboration with Gen AI and Agentic AI.

I’m part of the first wave of creative directors applying generative AI in real brand work, from concepting and prototyping to production and training. Since 2020 I’ve not just been testing tools, but delivering creative work across campaigns, content, and production. From experimental soundscapes for audiobooks in 2020 to full integration into team workflows in 2025, I’ve built a thoughtful, strategic approach to AI. Always applied with intent, never just for the novelty.

I work with a carefully considered gen-and-agentic AI stack and I’m also currently enrolled with MIT’s Applied Agentic AI for Organisational Transformation programme.

Let’s work together

mike@mikebeukes.com
+44 (0)7709 039 909