Abstract image of flowing, wispy, semi-transparent light blue and white lines on a black background.
Abstract image of flowing blue and white light trails against a black background.

I’ve spent my career helping brands earn attention, build meaning, and create ideas with gravity that endure beyond the campaign cycle.

A man with short dark hair and a beard wearing a dark blue shirt, sitting in front of a gray backdrop.
Portrait of a man with short dark hair and beard, wearing a dark blue button-up shirt, standing against a gray backdrop.

I’m an established, award-winning creative director with experience that spans countries, client sectors and disciplines.

I believe brands earn their place not by shouting louder, but by creating ideas with gravity. Ideas that attract attention, carry cultural weight, and endure beyond the campaign cycle.

I’m a hybrid creative who is as comfortable doing creative strategy and copy as I am art directing a shoot.

I love being hands-on as much as I love leading and inspiring teams.

I’ve worked for multinationals, launched three agencies from scratch and have a real soft spot for indies.

I’ve built teams from nothing and turned under-performers into award winners.

I’ve been an awards judge, a speaker and a mentor for young talent around the world.

I’m actively working to help indie agencies implement AI across their business, to ensure that they remain competitive against the industrialisation of AI by the holdcos.

I believe in human-first AI that’s practical, ethical and supercharges agency people, rather than replaces them.

I love collaborating with smart, hungry, humble people.

I love ideas with earned at their heart.

And I love moving fast without breaking things.

Explore my work or what I’m doing in AI.

Real application of AI across agency teams.

I was part of the first wave of creative directors applying AI in real brand work as far back as 2020. And while I’m experienced with the tools, I know when to bring in AI and when only human craft will do. I’ve moved from generative soundscapes in campaigns in 2020, to integrating AI agent-enhanced workflows in 2026. I build, I create, I train and I’m an advocate of putting humans first every time. I’m also a graduate of MIT’s Applied AI for Organisational Transformation programme and I currently help indie agencies implement AI across their businesses.

I could go on for hours about this, but if you’d like to know more, here’s a place to start.

My approach

Positive cultures that empower

I build cultures where teams feel safe to push boundaries and are supported, challenged, and trusted to deliver their best.

Brands with their own gravity

I aim to create brands that pull people in; not through volume, but meaning. When a brand stands for something real, it earns attention, memory and loyalty.

Trusted, tight client collaboration

I work openly with clients to build trust, move fast, 
and know when to push the work further. Brave thinking needs strong relationships.

Excellence meets 
profit

I balance creative ambition with commercial impact, always pushing for the best possible work within real-world constraints.

AI-enhanced possibilities

I use the latest tools to explore faster, visualise sharper, and push ideas further without losing human intuition or handing my skills to the machine.

Ways of working

  • I help brand teams raise their game; delivering stronger work while building capability and confidence from within. I blend creative leadership with practical AI integration to make teams faster, sharper, and better aligned.

    What I support:

    • Campaign concepting and creative direction, as well as hand-on creative development

    • Brand platform development

    • AI-powered ideation and visualisation tools across generative and agentic platforms

    • Team training and mentoring

    • Integrating AI tools into the creative workflow

  • I support agencies with senior creative firepower when it matters most, from pitches to production, blending leadership, hands-on craft, and AI-enhanced tools to expand ideas and sharpen delivery.

    What I support:

    • Creative leadership and hands-on creation across campaigns and platforms

    • Fast, high-quality conceptual idea generation

    • Work execution across copy and art direction

    • Creative reviews, sharpening and craft

    • AI-powered ideation and visualisation tools across generative and agentic platforms

  • I help ambitious businesses define who they are and build the ideas that set them apart — blending creative clarity with AI-enabled efficiency to help them punch above their weight.

    What I support:

    • Brand positioning and story development

    • Visual and verbal identity direction

    • Campaign concepting and execution

    • Content and communications strategy

    • Creative workshops for founders and leadership teams

Let’s work together

mike@mikebeukes.com
+44 (0)7709 039 909