We created a bar for maverick thinkers.
Glenfiddich considers itself the maverick of single malts. And to align with a discerning, free-thinking Johannesburg clientele, we create a members only bar called the Independent. To join, you had to leave your signature online which in-turn became part of the bar itself.
Awards won
Loerie Awards (Creative)
Live events - Finalist
Integrated - Finalist
Assegai Awards (Direct)
Use of new technologies - Leader
Bookmark Awards (Digital)
Digital installations and activations - Bronze
The team
Agency: Saatchi & Saatchi | Platinum Seed
Creative Director: Mike Beukes
Chief Creative Officer: Jonathan Beggs
Art Directors | Designers: Pieter Janse van Rensberg | Jean-Luc Boulanger
Client service: Nancy Flint
Event co-ordinator: Nancy Flint | Noeline Van Den Berg
Creative strategist: Michael Zylstra
Year: 2017