A collaboration with Cyanide & Happiness to encourage fingers being put to wiser use.
We were briefed to create a digital video to promote Sony VAIO’s new touchscreen products.
Our aim was to put the concept of ‘touch’ top of mind and build a strong connection between touch and VAIO among key audiences. So, we created a six episode web series called ‘Idle Hands’ in partnership with Cyanide & Happiness authors, Explosm.
To support the launch, we also developed an in-depth social media strategy for the 20 markets across Europe that the videos were launched in. The toolkit provided enabled each country’s social media manager to maximise their levels of audience engagement using the campaign assets that we created.
Here’s a sample of some of the episodes.
The team:
Agency: HMX
Executive Creative Director: Simon Gut
Creative Directors: Mike Beukes | Adam Fenn
Directors: Mike Beukes | Adam Fenn
Writers: Explosm
Year: 2012