Inspiring Africa’s business leadership to Lead As One.
We created a single, continent-wide vision to help drive signups to YPO - the premium global organisation for CEOs. The campaign delivered a 115:1 ROI.
The full invitation video
Awards won
Assegai Awards (Direct)
Cross border campaign - Bronze
The team:
Agency: DUKE
Executive Creative Director: Mike Beukes
Creative Director: Andrew Ringrose
Art Directors | Designers: Andrew Ringrose | Brinké Stemmett | Saleem Naidoo
Copywriters: Mike Beukes | Connor Newkirk
Client service: Joanne von Maltitz
Production company: Motif
Director: Craig Parker
Producer: Jacques Bock
Year: 2017