Perspectives brings together my published opinions and selected press features.

Mike Beukes Mike Beukes

Saatchi & Saatchi 2025

It’s an interesting time of year. Ad schools across the country are filled with students rapidly pulling their portfolios together. They’re prepping for the ‘real’ world and all the stresses and adventures that come with it. What will life be like for all of these grads, not next year, but when they’re angling to be creative directors? How are they preparing for this future and lest we forget – what are the colleges doing to future proof them? (Hopefully not making them print out physical portfolios to start).

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