Solution

Working with the strategic platform of ‘Good life, shared’, we developed a creative world which was a direct expression of the statement. One which moved away from the clichéd mosaic tiles and illustrations of Greek gods, and focused on the Greek warmth of hospitality, the spirit of ‘filoxenia’, dining as a social experience, and sharing.

A way of life that is about sharing simple, indulgent experiences with those we care about. This window into one of the best parts of Greek life formed the backbone of the new global positioning and brand guidelines, global campaign, website, packaging and social media.