Turning a symphony of flavour into a symphony of sound.
EARNED
VALLEY OF THE BRAMBLES
Brief
After a striking brand relaunch with flamenco dancers and a Rankin film, The Glendronach wanted an earned idea that deepened the lore around the whisky and resonated with discerning drinkers.
Solution
The inspiration came from Master Blender Dr. Rachel Barrie’s description of the 12-year-old as a “symphony of flavour.”
Working with Emmy-nominated composer and cellist Rob Lewis, we created The Valley of the Brambles — an original composition built from the sounds of the distillery itself. From the crunch of gravel in the dunnage warehouses to hands brushing casks, every note was woven with Rob’s cello to create an anthemic piece of music.
The track was designed as “sonic seasoning,” amplifying the tasting experience through sound — a concept backed by Oxford University research. Its name honours the Gaelic meaning of Glendronach: Valley of the Brambles.
Released on Spotify and shared with press worldwide, it gave drinkers a new way to experience the whisky — not just as a flavour, but as a symphony.
Listen to Valley of the Brambles
It’s available on Spotify, or you can listen here.
Making of the track
Get behind the scenes to understand how Rob created the track from the sounds of the distillery.
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Agency: Hue & Cry
Executive Creative Director: Mike Beukes
Creatives: Mike Beukes | CJ Fiala
Creative strategy director: CJ Fiala
Head of strategy: Anastasia Shepard
Head of PR: Charlotte Anderson
PR team: Lottie Hipperson | Katie FriedmanYear: 2025