Showcasing the capabilities of a leading Sony camera by chasing elephants.
We were briefed to raise awareness of Sony NEX VG900 to film makers. It was a professional level camera at an accessible price that would appeal to indy filmmakers.
Thing is, aspiring film makers don’t look at ads to evaluate a camera. They generally look at what it’s actually shot, more often than not on Vimeo.
So, we grabbed a couple of VG900s, flew out into the Californian desert and worked with a race car team to create this film. It was shared on various digital platforms and a pure demonstration of the camera’s indy film making capabilities.
The team:
Agency: HMX London
Executive Creative Director: Simon Gut
Creative Director: Mike Beukes
Director: Simon Gut | Mike Beukes
Year: 2013