Reaffirming Dubai’s icons with timeless style and chic allure.
BRAND | WEBSITE | SOCIAL FILMS | COLLATERAL
CHIC ALLURE
Brief
Dubai’s hospitality scene is one of the most competitive in the world, with new hotels and resorts opening at pace. One&Only — the brand behind Royal Mirage (Dubai’s first resort) and The Palm (the original jewel of Palm Island) — needed to reaffirm its status as the city’s defining A-lister.
Solution
We immersed ourselves in Dubai’s luxury landscape to carve out two distinct, but complementary, spaces.
Royal Mirage was positioned as a legendary, timeless trendsetter for multigenerational families.
The Palm became Dubai’s iconic boutique destination — the embodiment of chic allure.
Together, the two reinforced One&Only’s place at the top of the scene.
We brought this to life through image guidelines, content frameworks, partnership strategies, campaign creative, web design, brochures, social strategy, and a suite of brand films — ensuring every touchpoint radiated the timeless glamour of One&Only.
Social films
We executed our strategies through micro-films and social stories, using these formats to highlight the exceptional, one-off experiences offered by One&Only.
Website refresh
We redesigned the resort websites, bringing the new positionings to life through improved UX and an elevated look and feel that reflected the brand’s luxury and exclusivity.
Collateral
We developed consumer-facing brochures and trade decks, ensuring the resort offerings were presented with the sophistication and allure they deserved.
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Agency: Boldspace
Executive creative director: Mike Beukes
Art director: Yuko Kondo
Design director: Ndrew Poon
Creatives: Mike Beukes
Designers: Nancy Giordano | Dan Kearney | Martina Consoli
Copywriter: Laura Garmerson
Client service: Eloise Lidell
Agency producer: Tom Franz
Strategy director: Adam LarterProduction company: Boldspace
Director / DOP: Aaron BuskYear: 2023