Launching a rare partnership rooted in craft and infinite possibilities.
EXPERIENTIAL
ANISH KAPOOR X REMY MARTIN
Brief
Rémy Martin and Anish Kapoor had collaborated on a limited-edition X.O. bottle and an accompanying artwork exploring the idea of Infinite Possibilities. Our task was to launch the partnership with an exclusive London event that matched its ambition, elegance, and stature.
Solution
We designed an immersive experience that embodied Infinite Possibilities, hosted at the iconic ICA on Pall Mall. Guests moved through a series of curated rooms, culminating in a final space that brought together a reimagined ‘Opulence Revealed’ tasting and Kapoor’s monumental artwork.
Intimate groupings ensured every guest experienced both the tasting and the artwork in a deeply personal and elevated way. The event was as sensorially rich as it was conceptually powerful.
It also served as the blueprint for global rollouts, faithfully adapted into scalable formats for key international markets to activate locally with ease and impact.
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Agency: Hue & Cry
Executive Creative Director: Mike Beukes
Chief Creative Officer: Gary Moore
Design Director: Josy Sneddon
Creatives: Mike Beukes | Josy Sneddon | Gary Moore
Designers: Josy Sneddon | Jessica Lee | Chloe Chatenoud
Client service: James Gordon | Harry Newton | Amber van de Sande
Production: Tom Smith
Production company: Various
Film and photography: LightfootYear: 2025